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Press Releases | In the News | Media Contact Info Press Release The following article, headlined "McCain Matches Bush in Ad Buys in Top South Carolina
TV Markets," was reported by Russ Tisinger, SpeakOut.com News. The story cites documents
obtained from the major TV stations in the South Carolina market. For more information on
Tisinger's research, call Nathan Abse, Managing Editor of SpeakOut.com News, Washington
DC, at McCain Matches Bush in Ad Buys in Top South Carolina TV Markets by Russ Tisinger Greenville, SC (5:30 p.m.EST) Battling for votes in the South Carolina Republican presidential primary, Arizona Sen. John McCain has spent almost as much campaign money on television advertising as the cash-rich campaign of Texas Governor George W. Bush, according to documents obtained by SpeakOut.com News. Documents and other information from the top TV stations in the most populated media outlets in South Carolina — Charleston, Columbia, Greenville and Spartanburg — obtained by SpeakOut.com News reveal that by primary day February 19, the Bush campaign will have spent at least $1,451,318 with McCain's TV buys nipping at Bush's heels at a cost of over $1,389,909. Both campaigns have already arranged for their ad packages to be aired through election day, and the two have the option to make more ad buys over the next week. Ron Faucheux, editor of Campaign and Elections Magazine notes that McCain must comply with federal spending limits since he is accepting public matching funds. Bush decided against accepting matching funds, so his campaign has no spending limits. "I'm surprised Bush doesn't have a bigger lead in spending because he doesn't have a spending limit," says Faucheux, who adds that the broadcast buys could change substantially in coming days as the campaign comes to a boil. It could radically change in the next five days. The leading GOP candidates started running ads in South Carolina three months ago, before Thanksgiving. During the last month, the candidates significantly boosted their ad buys. "All of this money spent on television advertising is more evidence that candidates must raise enormous amounts of money just to be able to stay in the game," said Peter Eisner, a managing director at the Center for Public Integrity, a non-profit, non-partisan watchdog group in Washington, D.C. that examines public service and ethics-related issues. SpeakOut.com News compiled documents from eight of South Carolina's top television stations located in the state’s top media markets: Columbia, Charleston, Greenville, and Spartanburg. In Columbia, WLTX (CBS) and WIS (NBC); in Charleston WCSC (CBS), WCIV (ABC), WTAT (FOX) and WCBD (NBC); in Greenville WYFF (NBC); and in Spartanburg WSPA (CBS). Contacts
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